If you are someone who understands Paid Marketing, Lead Generation, and enjoys working with Performance Data, this role can be a strong step forward in your digital career. You will handle Google Ads, Meta Ads (Facebook/Instagram), manage large-scale campaigns and optimize them for CPL, ROI and Conversion Rate. If you have previously worked in FinTech Digital Marketing, NBFC or Banking ads, then this opportunity matches your profile perfectly.
Job Description
We are hiring a Digital Marketing Executive (Paid Media & Performance) with 2–3 years of experience in managing paid ads and performance campaigns. The role includes planning paid strategies, improving conversions, analyzing reports, and ensuring campaigns follow RBI-approved communication standards. You will work on paid traffic growth, retargeting, audience segmentation and data-backed scaling.
About the Job
You will develop and manage paid verticals across Google Ads, Meta Business Manager, LinkedIn Paid Campaigns and more. A key part of your role will be lowering Cost Per Lead (CPL), improving Return on Investment (ROI) and ensuring high-quality traffic. You will create ad sets, test creatives, run A/B experiments, monitor metrics like CTR, CAC, CVR, and prepare detailed reports for review.
Along with campaigns, you will collaborate with affiliate partners, external media buyers and internal teams to run scalable Digital Performance Campaigns.
Required Skills & Qualifications
You must have a Bachelor’s degree in Marketing/Business Administration along with experience in Performance Marketing, Google Ads Campaign Management and Facebook Business Manager. Knowledge of RBI Ad Compliance, Budget Optimization, Analytics Dashboard, Google Tag Manager, GA4, CRM tracking and Funnel Optimization will help you perform strongly in this role.
Job information
| Category | Details |
|---|---|
| Role | Digital Marketing Executive (Paid Media & Performance Marketing) |
| Industry Type | FinTech / Payments Marketing |
| Department | Marketing & Communication |
| Employment Type | Full Time – Permanent Job |
| Role Category | Performance & Digital Marketing |
| Education Required | UG – B.A Marketing · B.B.A · B.Com · BMS · Equivalent Degree |
Key Skills
- Digital Marketing, Google Ads, Meta/Facebook Business Manager,
- Fintech Paid Marketing, Performance Campaigns, Lead Generation Strategy,
- ROI Optimization, Budget Management, Analytics Reporting,
- CPL Reduction, Target Audience Segmentation, Conversion Optimization
Additional Requirements
The ideal candidate should be data-driven, analytical and KPI-focused. You must know how to refine audiences, segment traffic, reduce CPA and scale conversions. Strong communication, reporting and negotiation skills are necessary.