EaseMyTrip is hiring a Performance Marketing Specialist to strengthen its digital growth and customer acquisition efforts. This role is ideal for professionals who have hands-on experience in performance marketing, paid advertising, and data-driven campaign optimization. The position focuses on building high-impact marketing strategies across multiple digital platforms to improve ROI, conversions, and brand visibility.
About the Role
The Performance Marketing Specialist plays a critical role in expanding EaseMyTrip’s digital presence through targeted advertising and analytical decision-making. The role involves planning, executing, and optimizing multi-channel performance marketing campaigns while continuously tracking data to improve efficiency and customer acquisition outcomes. This position requires a strong balance of strategy, creativity, and analytical thinking.
Key Responsibilities
The role involves developing and executing a comprehensive performance marketing strategy focused on visibility and customer growth. You will manage campaigns across platforms such as Google Ads, Bing Ads, and social media channels including Facebook, Instagram, LinkedIn, and Twitter.
A strong focus will be placed on app marketing, improving app installs, engagement, and retention through targeted campaigns. You will regularly analyze campaign data using Google Analytics and Google Tag Manager, optimizing performance to reduce CAC and improve overall returns.
Budget planning and allocation across channels will be a key responsibility, along with continuous A/B testing, campaign optimization, and experimentation with new tools and technologies. The role also requires close collaboration with internal teams, sharing insights, and preparing regular performance reports to guide future strategies.
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Preferred Candidate Profile
Candidates should hold a degree in Marketing, Business Administration, or a related field, with proven experience in performance marketing and digital campaign management. A strong understanding of PPC, SEO, paid social, analytics, and mobile marketing is essential.
The ideal candidate will have excellent analytical skills, be comfortable working with marketing data, and possess the ability to convert insights into actionable strategies. Strong communication, problem-solving ability, adaptability, and a goal-oriented mindset are critical for success in this role.
Job Details at a Glance
| Category | Details |
|---|---|
| Job Title | Performance Marketing Specialist |
| Industry | Travel & Tourism |
| Employment Type | Full Time, Permanent |
| Department | Performance Marketing |
| Role Category | Marketing |
| Education | Graduate in Marketing / Business Administration |
| Key Skills | Performance Marketing, Google Ads, Analytics, App Marketing |
About EaseMyTrip
EaseMyTrip is one of India’s leading online travel platforms, offering a wide range of services including flight bookings, hotel reservations, holiday packages, and bus bookings. Known for its customer-first approach and competitive pricing, EaseMyTrip has built a strong presence in the travel industry through innovation and digital excellence.
The company focuses on data-driven growth, scalable marketing strategies, and continuous optimization to deliver value to customers and stakeholders. Working at EaseMyTrip offers exposure to a fast-growing digital ecosystem with opportunities to learn, experiment, and grow in the travel and performance marketing domain.