Best Online Digital Marketing Master’s Course: Are you interested in progressing in your career to higher-level jobs and management positions? Are you seeking a means of enhancing your resume from home?
Online marketing is among the fastest-rising careers. The Bureau of Labor Statistics (BLS) estimates advertising, promotions, and marketing manager jobs to increase by 8% from 2023 to 2033. In May 2023, these managers had a median annual wage of $156,580.
Think about getting an online master’s in digital marketing. In one of these programs, you can learn at your own pace while continuing to work or other activities.
Featured Digital Marketing Master’s Course
Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Best Online Digital Marketing Master’s Course
We use trusted sources like Peterson’s Data and the National Center for Education Statistics to inform the data for these schools. Sponsored results from our partners appear among these rankings and are indicated as such.
What to Do with a Master’s in Digital Marketing Course
You can do lots of various careers with a master’s in digital marketing. Nevertheless, three of the most frequent career paths for digital marketers who earn over $130,000 yearly include management.
A master’s degree online can make you more competitive compared to other candidates and make you eligible for top positions. If you already have a digital marketing position, try getting your employer to sponsor you to pursue an online course to enhance your abilities and potential for development.
Digital marketing jobs often entail working in agencies that design marketing plans for clients or internally at a firm where you monitor organic and paid search, social media branding, and so forth.
| Job | Median Annual Salary (2023) | Projected Job Growth (2023-2033) |
|---|---|---|
| Management Analyst | $99,410 | 11% |
| Marketing Manager | $156,580 | 8% |
| Market Research Analyst | $74,680 | 8% |
| Public Relations Manager | $130,480 | 7% |
| Sales Manager | $135,160 | 6% |
Coursework for a Master’s in Digital Marketing Course Online
In any online master’s in digital marketing program, you can expect to take 30-45 credit hours in 1-2 years — depending on the format of your program and if it’s accelerated.
You can expect to learn how to use certain tools to read market data and trends and utilize them to create marketing campaigns through avenues like organic search and social media. You’ll also learn the ins and outs of the law and the best practices for gaining and retaining customers and clients.
Consumer Insights
This course equips you with the skills to build and sustain customer relations and produce product value using product management, price, and supply chain management.
Digital Marketing Strategy
You will learn to move beyond positioning, pricing, targeting, and channel management fundamentals in digital marketing strategy and learn techniques for gathering information, planning, analyzing, and executing a marketing campaign via various channels.
Marketing Ethics
This course will familiarize you with optimal marketing strategies for dealing with consumer data. It will include marketing and product liability, ethical use of data, and marketing practices within the law.
Marketing Analytics
Here, you’ll learn how to read and analyze the data behind marketing campaigns and digital trends using software tools. You’ll visualize data using graphs and charts and use it to predict market trends and build new campaigns.
Social Media Marketing
Social media platforms such as Instagram, X, and TikTok are vital to establishing a brand and following. Students will learn how to establish an audience via organic search, paid marketing, and social media strategy.
